The Sales Funnel For Effective Online Marketing
The sales funnel has been a part of conventional marketing and business for ages not known. I have observed that funnels for Internet business are becoming increasingly popular.
The truth is that people are eager to know more about this marketing strategy and the best way to implement it in their marketing efforts on the internet. Read on to find out more about the sales funnel to effective Internet marketing.
What is the Sales Funnel?
A marketing funnel doesn't necessarily mean the concept of a funnel. The use of the word "funnel" for this concept of marketing is to help visualize and explain a sales process from the beginning to the end. It has a broad opening for customers who are known as "Unqualified Prospects" at the top, and a smaller opening for sales conversion at the lower end. This is a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
At the top or entrance to the funnel will be people we might consider to be "unqualified prospects"; these are folks who might require your services or products, but you have never contacted them before. There will be a lot of offers and sales activities in the future, and you'll also have customers who've purchased your product/service.
Another reason why the idea of the lead generation funnel works is that it makes it possible to monitor your potential prospects actions at different stages of the sales process. The sales funnel permits you to anticipate the amount of potential customers that will eventually be customers by calculating the qualified prospects at each stage.
A sales funnel will allow you to determine exactly how and where your sales strategy is not working or succeeding or failing, or if your marketing campaign isn't getting enough potential customers somewhere within the process. This will help you decide where to put your effort to make sure that sales are on the right level and that you are meeting your marketing goals. It is used to monitor and control the customers sales process.
The Sales Funnel Top Front - End
The uppermost part of your sales funnel will be the most active part of your process and requires the most consistent testing. You'll discover virtually limitless front-end strategies limited only by your creativity and resources.
The front-end objective is to attract new clients and then convert them into buyers.
The prospective client becomes "qualified" when they sign up or sign up for something you offer. This is the stage in the sales funnel where the potential client or "Unqualified prospect" is a qualified lead because they have taken actions which show they are interested enough to buy your product.
You must drive targeted traffic on your blog, website or squeeze page for your front-end to work. PPC advertisements, articles for marketing PPC advertisements, social media like Google+, Twitter and Facebook, YouTube, banners as well as blogging, forum posting and content marketing are all great resources.
There are many methods that you can use to "qualify prospects who aren't qualified". One of the most efficient is the squeeze page. Here you can offer something valuable that is related to your product/service that people are able to get for free or at a drastically reduced price in exchange of their email. There are a variety of products to choose from such as newsletters, videos, emails, courses, eBooks, and related reports.
This indicates that customers are drawn to your sales channel at the front end. Now what do you think of the back-end?
The End of the Funnel, or the Back-End
The bottom, or back end, of the funnel is where the majority of sales and profits occur. This area usually includes your most expensive products. Basically these would be relevant to the same niche but presented in a different format such as video, audio live interaction, or private consultation.
The main difference between front-end and back-end is the kind of client, as well as the cost of the product or services being provided.
It's true that only a tiny percentage, perhaps 1 to 2 percent of the people entering your front-end will end up in your back-end. This is because a select few will invest a greater amount of funds.
It's clear that while front-end services or products are priced below $100, back-end products and services are typically priced between the 100s and 1000s. The bottom or back-end of the sales funnel is your main source of revenue for an Internet company. It's also the most predictable area of the sales process.
Like I said the sales funnel can be as simple or as complex as your imagination or resources allow.
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